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Zoom Leverages SNL Stars to Reshape Brand Beyond Video Conferencing
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Zoom Leverages SNL Stars to Reshape Brand Beyond Video Conferencing

Zoom is launching a new ad campaign featuring SNL stars like Kate McKinnon and Bowen Yang to shift its public perception from solely a video conferencing tool to a comprehensive AI-powered workplace platform. The campaign aims to highlight Zoom's expanded services in customer service, recruitment, and more, addressing a brand awareness problem where users only recall its pandemic-era video call function.